Contact:
Vivian Ewart
CruiseOne & Cruises Inc.
CruiseOne
954-958-3700
vewart@homebasedhq.com
CruiseOne & Cruises Inc. Name Travel Industry Veteran To Top Marketing Position
Steven Hattem Joins Leading Cruise Franchisor and Host Agency Network as Vice President of Marketing
Ft. Lauderdale, Fla., May 24, 2007 –
CruiseOne, a leading U.S. franchise operation of more than 500 independent cruise-only travel professionals, and Cruises
Inc., the nation's original host agency network with more than 500 independent contractors, have named travel and cruise
industry veteran Steven Hattem to the position of Vice President of Marketing.
Based in the company's Ft. Lauderdale office, Hattem will be responsible for developing and executing strategic marketing
plans, online strategies, and business development activities to increase brand awareness and cruise sales among consumers
via the CruiseOne and Cruises Inc. independent distribution network. As part of World Travel Holdings (WTH), one of the
nation's largest online and offline leisure travel companies, CruiseOne and Cruise Inc. combine tremendous industry buying
strength with the personalized touch of local cruise specialists, ensuring that customers receive the best deals and
superior service. CruiseOne and Cruises Inc. offer customers the choice to plan and purchase their cruises online using
industry-leading dynamic packaging technologies or offline via highly experienced cruise vacation consultants.
"The cruise specialist membership of CruiseOne and Cruises Inc. has always delivered real expertise and award-winning
service to cruisers," said Vivian Ewart, Senior Vice President of CruiseOne and Cruise Inc. "Steven brings a wealth
of experience in travel distribution and technology to this organization. Through his efforts to develop and execute
creative, impactful marketing activities, more current and potential cruise consumers than ever will recognize the
value and expertise that CruiseOne and Cruises Inc. professionals have to offer in planning their perfect vacation
at sea."
Prior to joining CruiseOne and Cruises Inc., Hattem served as the Managing Director for SinglesCruise.com, a division
of Carlson Leisure Group. He directed and managed all marketing, sales, reservations, public relations, group logistics,
and operations for the niche online travel company that is now the nation's largest and most successful cruise operator
for singles. Prior to his tenure at SinglesCruise, Hattem managed the North American marketing strategy and efforts for
the cruise segment at Amadeus, a $1.5 billion global information technology company serving the travel industry. Over
the past 20 years, Hattem has also served the travel and tourism industry in various marketing positions at other
companies including Oceania Cruises, Lodging.com, Value Rent-A-Car, and Norwegian Cruise Line. Hattem is a graduate
of San Diego State University.
About CruiseOne
With more than 500 locations coast to coast, CruiseOne prides itself on providing attention to detail and expert
advice to every customer. Each independently owned and operated business combines the latest technology with
old-fashioned customer service. The automated best fare search program enables cruise specialists to identify
excellent values on all major cruise lines.
CruiseOne specialists are experts in both group and individual cruise sailings. Programs ranging from family
reunions at sea and honeymoon cruises to corporate meetings, incentives, and ship charters are handled courteously
and professionally. Consistently ranked by Entrepreneur Magazine as a Top 500 Franchise, the company has been franchising
since 1992. CruiseOne has received numerous awards and a top-ranking status by all the major cruise lines. To contact your
independent CruiseOne cruise specialist, visit
www.cruiseone.com
or call 1-800-CRUISE-NOW.
About Cruises Inc.
Operating for more than 20 years, Cruises Inc. has more than 500 independent contractors worldwide. The original and
most successful host agency program in the cruise travel business, Cruises Inc. arms agents with the industry's leading
booking technology, comprehensive training and world-class marketing tools. For more information on Cruises Inc.,
visit
www.cruisesinc.com or call toll-free (888) 218-4228.
About World Travel Holdings
With more than two decades of experience selling direct to consumers, World Travel Holdings (WTH) is a global leader
in the travel industry. WTH's business model consists of its own well-recognized brands – CruisesOnly, Vacation Outlet,
Cruises.com, CruiseOne, Cruises Inc., Villas of Distinction, Trips of Distinction, Island Hideaways, Creative Leisure,
and Rooms.com as well as a wide array of private-label partner brands. Forbes listed WTH's cruise website as "Best of the
Web" three years in a row and it is the only cruise site named to Travel+Leisure magazine's Top 35 Travel Websites. WTH's
vast portfolio of partner brands includes BJ's Vacations, Hotwire.com Cruises, Overstock.com Travel, Priceline.com Cruises,
American Airlines Cruises, Continental.com Cruises, JetBlue Cruises, US Airways Cruises, and many others. For more
information on WTH or its subsidiary brands, visit
www.worldtravelholdings.com.
For more information, contact Vivian Ewart, Senior Vice President, CruiseOne and Cruises Inc. at 954-958-3700.